Downtown Punta Gorda

Be-YOU-tiful, by Michele

Accept yourself as you were designed by God

Swimwear to formal wear, everyday favorites to something for a special occasion. Discover Be-YOU-tiful Boutique by Michele in downtown Punta Gorda, with women's styles in sizes XXS to 2X, pieces for kids, babies and toddlers, and affordable prices.

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Be-YOU-tiful, by Michele, Be-YOU-Tiful Boutique by Michele

Our story

Love and kindness, always

A little about the heart behind Be-YOU-tiful Boutique.

Be-YOU-tiful Boutique by Michele was created on a girls' trip to South Carolina, visiting my daughter in the Air Force during the COVID shutdown. Five great friends, stuck in a house for five days.

I was lost. I felt like I had no purpose. I opened up to my friends about how I was feeling on that trip, and something amazing happened: they all came together and designed the store's logo, its name and the idea for the boutique.

This boutique's purpose is to uplift women of all sizes and to create a safe and loving atmosphere. Over the last 7 years the store has changed in size and location, but one thing remains: love and kindness.

I'm always looking for amazing outfits that make every customer feel special, in quality clothing that lasts. You'll find basics and standout pieces in sizes XXS to 2X, designed to make YOU feel Be-YOU-tiful!

The people behind the place

Made with love, kept close

Moments away from the racks remind us what matters here: connection, care, and room to be yourself.

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  • Two women embracing indoors
  • Woman cuddling a sleeping baby
  • Two women smiling together by the sea
  • Two women smiling together outdoors
  • Four people smiling together on a city street
  • Two women smiling together near holiday decorations
  • Two people posing together near a brick fireplace
  • Two people dressed for an evening out

To everyone who has walked in, brought a friend, shared a story, or trusted us with a special occasion: thank you. You make this boutique feel like home.

Our promise

Every body. Every occasion. Be-YOU-tiful.

Accept yourself as you were designed by God

  • XXS – 2XStyles in sizes XXS to 2X.
  • Women & KidsWomen's XXS to 2X, plus kids, baby and toddler.
  • AffordableDistinctive finds at affordable prices.
  • LocalWoman-owned, downtown Punta Gorda.
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Take a look around

Come on in

From the windows on Marion Avenue to the first rack inside, this is the place Michele has filled with the things she loves.

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  1. Be-YOU-tiful Boutique storefront under a striped awning at dusk

    Find us on Marion Avenue

    A place to stop in, browse, and feel welcome.

  2. Be-YOU-tiful Boutique window display and sign

    A first look through the window

    Color, pattern, and something new to catch your eye.

  3. Clothing racks and displays inside the boutique

    Room to explore

    Walk the racks and take your time.

  4. Colorful dress displayed on a mannequin inside the boutique

    Styles with personality

    Try on pieces that feel like you.

What our customers say

100% recommend · 16 reviews on Facebook

  • Highly recommend stopping by. We were going to go to the mall for dress shopping for a wedding but found everything that we needed local. They even have kids apparel. … 10/10 recommend

    Tonya · Facebook review

  • Beautiful and sparkly display of womenswear, accessories, ornaments and jewelry. Michele does a great job buying for the shop. I always find multiple things that I love when I visit. Love!!!

    Judith · Facebook review

  • First time visiting and I love this boutique, nice clothes, lots of sizes and prices are not bad at all. Michele was so helpful, I plan on returning soon. Got two new dresses for my cruise!!

    Annette · Facebook review

Inside the boutique

The details make it ours

Clothes, accessories, scents, and small finds share the same space. Michele looks for pieces she is excited to show you and takes time to help you find what feels right.

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  1. Denim outfit displayed on a mannequin inside the boutique

    Everyday pieces, special details

    From denim to the finishing touches.

  2. Mixologie fragrance station inside the boutique

    A fragrance of your own

    Explore the Mixologie perfume bar.

  3. Colorful accessories and jewelry displayed on shelves

    The finishing touches

    Jewelry and accessories to make a look your own.

  4. Small gifts and accessories displayed on a boutique shelf

    Little finds to take home

    Gifts and small details worth discovering.

Be-YOU-Tiful Boutique by Michele storefront, 264 W Marion Ave, Punta Gorda, Florida 33950

Come say hi

264 W Marion AvePunta Gorda, Florida 33950
Monday – Friday
10AM – 5PM
Saturday
10AM – 4PM
Sunday
11AM – 3PM
Get Directions (941) 369-1628Reviews on Google

Visit us in downtown Punta Gorda

A note from our customers

Kind words

“You won't find a shopping experience like this at a department store or online. What a warm and welcoming environment and a JUDGMENT FREE ZONE. I walked in to Be-YOU-Tiful for the first time with my hair all crazy and in my lazy clothes not knowing what to expect and I found SO many cute things, including this colorful pink top that matched perfectly with some pants I had been waiting to wear! I will definitely be back- I can't wait to see what else comes in!”

Google Reviewer

“What a gem in downtown Punta Gorda! The inventory is diverse from cute skorts to long dresses and the customer service is unmatched. GO soon....you won't be sorry.”

Tammy Kilgore

“This boutique is amazing. I have an entire new wardrobe, clothes coming at least once a week. You will not see everyone walking around wearing the same thing. Everything is unique. The staff is amazing and kind the owner Michele is a gem not pushing at all stop in and browse you won't be sorry.”

Linda Powers

Reviews on Google
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